Having an effective
Search Engine Optimization is crucial for online success. Knowing this, how
many start-ups can afford it? Or how many start-ups come around to running a
successful SEO when their budgets are tight?
We should understand
that SEO is a marathon, and not a speed racing. It is an investment for your
business that is a long term plan and not something that you can expect a
stellar results immediately.
There are ways and
means that you can engage in to get a successful SEO without spending a dime.
Let’s take a look at the BEST 5 SEO tactics most effective for a Start up.
1. Establish a Strong
Social Media Presence:
As much as it is
obvious, we have to re-emphasize on the importance of having a strong social media
presence. Firstly, because it is free! Secondly, it has a wide outreach with a
high potential Call to Action.
Create and share great
contents from the day you step foot into social media. You need to set a
strategy of your content posting, and try to curate content that reflects your
brand alone! Every follows, likes, mentions and comments that you get is a sign
of you going social. When you cannot afford to outsource it, you can simply
curate among your staffs to alternately take turns in social media activations
REGULARLY.
2. Onsite SEO:
Putting on your
website contents that are SEO friendly is one way to get noticed. Try to dig
out keywords of your business/brand and create contents using those keywords.
When you can describe your brand well on your website, this gives you more
accuracy and will give you more readers while driving traffic to your website
too.
With tight budget,
finding the right keyword will be a hard work initially. You should try to
focus on your business type and create keywords. For example, if you are a
Website developer in New Delhi, mention “Website Developer in New Delhi/
Delhi”.
3. Launch your Blog
with Fresh Contents:
When your Website is
built, it is a MUST for startups to launch their personal blog. Keep it updated
with the latest contents that you can offer to your readers, useful tips etc by
carefully embedding your keywords into it.
Another way to create
contents is to share with your readers great contents that have been shared by
the business experts. If you can curate as well as create great contents, then
your blog launch will be a great success.
4. Guest Blogging:
When you are a
start-up, you need to keep yourself as attractive as possible from the start.
One way to start is guest blogging blogs of other prominent blogs from your
industry. You can simply contact bloggers from your area of business and post
useful and informative contents that backlinks to your website.
Or you can find a
prominent writer from your industry, request them to write for you and generate
traffic to your website.
5. Free Backlinking:
You have a website,
have launched your blog and have started guest blogging too. All you need now
is to backlink your website. For every directories you fill up, every guest
blog you post, ensure that you have the appropriate backlinks to your site.
When you can take a
time out, you can put up your links on your comments on other blog post, etc.
This will also greatly help in your page rankings.
When you can have a
budget for outsourcing your SEO, you can then look forward to finding the most
effective agency. An agency that doesn’t just promises you statistics, but show
you with results. Of course, this is hard but with a little bit of background
check, referring to user/customer reviews, you will be able to nail the right
agency.
