Email Marketing

Email Marketing is one of the most reliable forms for direct marketing provided it is utilized, planned & implemented properly and not abused.

We bring you some of the most common incidents of online user behaviour which can help your E-Commerce Website to retain members, boost sales & increase your open rates. It requires you to work with a professional email marketing services company which can cater to the following logic and automated services:

Shopping Cart Abandon Emails: Many E-Commerce portals face a common issue of a high bounce rate or high number of website visitors who place orders but do not complete, internet connection disruptions or any other reason. A personalized email asking the customer: “Hi Mark, we believe you were trying to shop some shoes for yourself, but your transaction did not go through. Click here to try again“. A simple follow up email is motivation enough for Mark to login to your website again and proceed with the purchase.

Relevant Email Marketing: Your store has a 2 Day Sale on Lace Lingerie and you’re sending emails to young children or aged male members of your database! How do you expect to get conversions? You need to segment your email marketing lists in order to send relevant offers to relevant recipients.

Birthday & Anniversary: When a member signs up on your E-Commerce Store, he or she most likely enters his birthday/anniversary dates. This is a golden opportunity for E-Commerce Marketeres to capitalize and monetize. Customers are emotionally driven during such occassions and have a reason to spend. Your store acts as a venue and a personalized email like: “Happy Birthday Anna! We’d like to celebrate your birthday with you! Get a Flat 10% Off on all purchases during your birthday month!” Simply enter ANNA25 as the Promotional Code when Checking Out. “.

Too little communication: You sent out a fancy newsletter to your subscribers in March 2012 and then June 2012 and now you’re planning a newsletter for Christmas/New Years. Too little communication, erratic communication and irregular emails wont get your brand positioning very far and consumers today are over-exposed to various brands from various industries. You need to be precise, consistent and send relevant communication in your email marketing plans.