Blog BEST 5 SEO TACTICS TO HELP A START-UP!

Having an effective Search Engine Optimization is crucial for online success. Knowing this, how many start-ups can afford it? Or how many start-ups come around to running a successful SEO when their budgets are tight?

We should understand that SEO is a marathon, and not a speed racing. It is an investment for your business that is a long term plan and not something that you can expect a stellar results immediately.

There are ways and means that you can engage in to get a successful SEO without spending a dime. Let’s take a look at the BEST 5 SEO tactics most effective for a Start up.

1. Establish a Strong Social Media Presence:

As much as it is obvious, we have to re-emphasize on the importance of having a strong social media presence. Firstly, because it is free! Secondly, it has a wide outreach with a high potential Call to Action.

Create and share great contents from the day you step foot into social media. You need to set a strategy of your content posting, and try to curate content that reflects your brand alone! Every follows, likes, mentions and comments that you get is a sign of you going social. When you cannot afford to outsource it, you can simply curate among your staffs to alternately take turns in social media activations REGULARLY.

2. Onsite SEO:

Putting on your website contents that are SEO friendly is one way to get noticed. Try to dig out keywords of your business/brand and create contents using those keywords. When you can describe your brand well on your website, this gives you more accuracy and will give you more readers while driving traffic to your website too.

With tight budget, finding the right keyword will be a hard work initially. You should try to focus on your business type and create keywords. For example, if you are a Website developer in New Delhi, mention “Website Developer in New Delhi/ Delhi”.

3. Launch your Blog with Fresh Contents:

When your Website is built, it is a MUST for startups to launch their personal blog. Keep it updated with the latest contents that you can offer to your readers, useful tips etc by carefully embedding your keywords into it.

Another way to create contents is to share with your readers great contents that have been shared by the business experts. If you can curate as well as create great contents, then your blog launch will be a great success.

4. Guest Blogging:

When you are a start-up, you need to keep yourself as attractive as possible from the start. One way to start is guest blogging blogs of other prominent blogs from your industry. You can simply contact bloggers from your area of business and post useful and informative contents that backlinks to your website.

Or you can find a prominent writer from your industry, request them to write for you and generate traffic to your website.

5. Free Backlinking:

You have a website, have launched your blog and have started guest blogging too. All you need now is to backlink your website. For every directories you fill up, every guest blog you post, ensure that you have the appropriate backlinks to your site.

When you can take a time out, you can put up your links on your comments on other blog post, etc. This will also greatly help in your page rankings.

When you can have a budget for outsourcing your SEO, you can then look forward to finding the most effective agency. An agency that doesn’t just promises you statistics, but show you with results. Of course, this is hard but with a little bit of background check, referring to user/customer reviews, you will be able to nail the right agency.

Why do you need a Social Media web design company, what is the checklist for choosing the right Social Media Agency.

Hire a Social Media company ? Of course, with social media on your fingertips, you might just want to handle it yourself. But then again, Social Media is welding a lot of power these days and I reckon, you do not want to risk getting it wrong! Finding a professional to handle it for you will be the right choice. A social media expert will easily direct and manage your campaigns, advice you on your interaction with your fans and more.

I understand that the adrenaline kicks in when you have to choose the right agency from the many. Because they will become an extension of your company acting on your interest and when you hire them, you want to make sure that you have picked the keeper!

The feeling is mutual, you want to make sure that the person knows and understand you well, represent you in the best light to your customers, your client’s base and to the world and the social media agencies promises to deliver you the same. So lets take a quick look at some of the checklist you should keep in mind in choosing the right social media agency:

1. Consult legitimate Social Media Directory.

With hundreds and thousands of social media agencies out there offering you irresistible ROI, it is hard to pin-point the right one. So make sure that you refer to social media directories and narrow down immediately your options to good few agencies.

2. Does the agency have expertise in your industry?

Now that you have narrowed it down, remember you should hire not just any agency but the one that knows how conversions work in your industry. You can do so by consulting their past cases, asking them to refer you their case studies so that you would know how they have grown online communities in the past.

3. What are they offering you?

One way to choose the right one for you is to ask the agency what offer. You should ask which platforms they would be using? What are their unique strategy to push you on top? How frequent will they post? How will they monitor the negative reviews or fan interactions? How will they monitor the whole social media platforms? And more.

4. How much importance do they give on SEO and Contents?

Content is King and so should yours be. To sell your brand, you cannot just give a reckless content. You have to ensure that your content quality is good and engaging for the right target audience. So, make sure that the agency takes SEO and content seriously and make it one of their priority.

5. How will they measure the ROI of your campaigns/marketing?

Measuring the success (ROI) of your campaign is crucial because it will determine if the strategy is working or not. What good will an agency be for you if they cannot show you the success and results, right?

If you want to let your brand live up to the name you have built, then you should choose the right agency who offers you a consistent return on Investment. The communication & understanding between you and your agency should be such that before you tell them how you want things done, they would have mapped it out precisely for you.

You can also visit our website and check out our services, case studies & portfolio as well. We have apt social media experts who will lead you through a seamless success for your brand.

Email Marketing

Email Marketing is one of the most reliable forms for direct marketing provided it is utilized, planned & implemented properly and not abused.

We bring you some of the most common incidents of online user behaviour which can help your E-Commerce Website to retain members, boost sales & increase your open rates. It requires you to work with a professional email marketing services company which can cater to the following logic and automated services:

Shopping Cart Abandon Emails: Many E-Commerce portals face a common issue of a high bounce rate or high number of website visitors who place orders but do not complete, internet connection disruptions or any other reason. A personalized email asking the customer: “Hi Mark, we believe you were trying to shop some shoes for yourself, but your transaction did not go through. Click here to try again“. A simple follow up email is motivation enough for Mark to login to your website again and proceed with the purchase.

Relevant Email Marketing: Your store has a 2 Day Sale on Lace Lingerie and you’re sending emails to young children or aged male members of your database! How do you expect to get conversions? You need to segment your email marketing lists in order to send relevant offers to relevant recipients.

Birthday & Anniversary: When a member signs up on your E-Commerce Store, he or she most likely enters his birthday/anniversary dates. This is a golden opportunity for E-Commerce Marketeres to capitalize and monetize. Customers are emotionally driven during such occassions and have a reason to spend. Your store acts as a venue and a personalized email like: “Happy Birthday Anna! We’d like to celebrate your birthday with you! Get a Flat 10% Off on all purchases during your birthday month!” Simply enter ANNA25 as the Promotional Code when Checking Out. “.

Too little communication: You sent out a fancy newsletter to your subscribers in March 2012 and then June 2012 and now you’re planning a newsletter for Christmas/New Years. Too little communication, erratic communication and irregular emails wont get your brand positioning very far and consumers today are over-exposed to various brands from various industries. You need to be precise, consistent and send relevant communication in your email marketing plans.

12 Reasons Your web design company Should Manage Your Social Media Advertising

The moment you decide that you want to take your brand to the next level, you also think of going social like everyone else. But how much do you know to bring out a successful social media campaign? A successful social campaign includes design, killer content, Strategy, video production, and even public relations for fans engagement and more.

You need to let a social media agency run your social media advertising if you are aiming for a successful social media campaign. With the time constraints you will have from dividing your attention to your business and your social networks, hiring them definitely is the solution.Let us discuss the.

12 reasons why your social media agency should manage your social media advertising:

1. Experience:

To plan out a successful campaign, you should let the experienced social media agency handle it for you. They will smoothly guide you through how to work with different networks, which tool to implement where and how etc. With a proper plan mapped out, you can certainly look forward to increase your revenue.

2. More Brain Power:

Two is better than one. Yes, hiring an agency means they have not just two but more brains taht will eb brainstorming on the right campaigns for you. Meaning, you hire one agency to employ those brilliant brains the agency host.

3. Save your time:

Instead of you boggling your eyes out infront of the computer for hours, social media agencies can lift that weight from you and handle everything swiftly. They will free up your time, save you the legwork and give you a plan that will give your garden a success online.

4. Targeted Advertising:

A social media agency will help you target the audience by carrying out the right research and insights. They will lead you to the right audience fitted for your brand.

5. Set a reasonable Budget Brand wise:

When it comes to setting budget, the agency will outline a budget that will work for you. By considering your brand type, the agencies will ensure that you invest the right amount and nothing more.

6. Customer Loyalty:

How do you retain your customers loyalty? By creating your own fan page, your agency will keep it regularly posted with relevant information and hence making it easy to gain your customer’s loyalty.

7. Great Online Campaign:

Like mentioned earlier, a social media works under a collection of brilliant minds which is why they will come up with great online campaigns that will help you. Not jsut any campaign, they will give you a great campaign plan by thoroughly studying your audience type and your competitors too.

8. Heightened Audience Engagement:

When you run an engaging campaign and a great strategy, ultimately your fans will get more engaged with you. Thus, hiring your own social media agency gives you a heightened audience engagement which would have otherwise taken longer time to attain.

9. Special promotions:

By hiring a social media agency, you can reach a wide audience through out their proper planning and give out special promotions based on the audience type. This not only save your money in spending extra on traditional advertising, it also creates the buzz for your brand.

10. Inexpensive:

Social Media platforms are inexpensive, barely cost as much as you would spend in traditional advertisement. So is social media agencies. It is much more beneficial and more inexpensive to hire an agency than to employ one social media expert because an agency will perform multiple task for you, more than a single social media expert can.

11. Social Media tools and apps:

There are hundreds of tools and apps for social media that will help in better functioning, engagement, collecting metrics, etc. You will not need to fiddle and fumble over the tools. Given the experience and expertise of a social media agency, they know exactly which tools to use and which is best for your business.

12. Viable ROI:

To make sure that you get the maximum ROI,a social media agency works hard to spread your brand awareness and reach more people. They introduced social media campaigns and contest, brings back customers through social media engagement and post, analyze various feedbacks and cater to the area that seems more popular, etc. Hence, with all these efforts put into it, you can expect a viable ROI in the long run if not instantly.

Importance of Digital Marketing

Digital Marketing is simply the promotion of your brands or products in one or more forms of electronic media instead of using the traditional methods of marketing.

With the rapid shift of marketing fields into digital, Digital Marketing is now set to be the future market. Hence, the need to make yourself known in the Digital world, to create your own online-presence has become important more than ever.

Digital Marketing is extremely fast, versatile, practical and above all, up-to-date. As compared to traditional marketing, it is more affordable where wider scope of audience or customer reach are guaranteed at a lesser cost. So also, for any campaigns that you take up, results can be easily tracked and monitored that unable you to measure your marketing campaign’s success real-time. Likewise, customer’s responses can be viewed and dealt with accordingly.

The pervasiveness of the digital world where your customers can access your information anytime and from anywhere is hard to ignore.

Mediums for Digital Marketing: Yes, Internet takes an immense part in digital marketing but other mediums are also used. Other mediums are wireless text messaging, mobile instant messaging, mobile apps, videos, electronic billboards, digital television etc.

To benefit for all these, engaging an efficient digital marketing team or hiring the most creative digital marketing agency is the wisest thing to do.

So what are the services provided by a digital marketing agencies?

Every digital marketing agencies have their varied solutions & services. Here are some of the Solutions provided by them:

·         Creating Websites & Blogs
·         Creating & Managing SEO Content 
·         Internet Banner Ads
·         Online Video Content
·         Pay Per Click ads
·         E-mail marketing/ Newsletter
·         Social Media Marketing
·         E-Commerce Solutions (online store).
·         So how do Digital Marketing Agencies work?

Breaking it down in a layman’s term, Digital marketers monitor things like what is being viewed most, oftenly and how long, how the sales conversions can be met, monitoring contents i.e. what content works and doesn’t work, etc.

Digital Marketing Agencies have their expert teams of Web engineers, Web Designers, Creative Departments, Content Strategist, Graphic Designers, Marketing Heads and much more.

Webworldtechniques is a one-stop solution Creative Digital Marketing Agency based in new Delhi, India. They create brilliant communication for Web, Print, Social & various other Digital Marketing requirements such as Advertisements, Websites, Videos, Social Media Content, Infographics and more. Search Engine Marketing & Online Media Planning are also a part of their services.